\n<\/p>\n

<\/p>\n

Your response to each question should be at least one page long, maximum tow
\npages. Use size 12 font and double spaced with maximum of 1″ margins.
\nPlease no plagiarism, the instructor will check. Please use only original work. Save put questions on the same page. <\/p>\n

There are two questions for this assignment. Use the following websites to
\nreview and then answer all four questions for each website. <\/p>\n

\u00b7\u00a0
\n<\/span><\/span>The Davis Group \u2013 www.thedavisgrouptx.com<\/a><\/p>\n

\u00b7\u00a0
\n<\/span><\/span>Media Solution \u2013 www.mediasol.com<\/a><\/p>\n

\u00b7\u00a0
\n<\/span><\/span>Zenith Optimedia \u2013 www.zenithoptimedia.com<\/a> <\/p>\n

1. There are three sides to the media business; planning, buying and
\nselling. Media planning and media busying are often in house functions at an
\nadvertising agency, while sellers are those who represent the various media to
\nclients, agencies and media-buying services. <\/p>\n

a. Who is the intended audience (s)
\nof the site?<\/p>\n

b. What is the site\u2019s purpose? Does
\nit succeed? Why or why not? <\/p>\n

c.
\nWhat is the company\u2019s purpose?<\/p>\n

d. Does the company specialize in any
\nparticular segment (consumer, business to business, agriculture, automotive)? <\/p>\n

<\/p>\n

2. Apply the creative process and the
\nvarious means of deriving and judging \u201cgood\u201d advertising to the following
\nWebsites, noting the quality of the creative and the strategic intent behind
\nthe work. Be sure to answer all of the questions below for the following
\nwebsites.<\/p>\n

\u00b7\u00a0
\n<\/span><\/span>Xbox
\n\u2013 www.xbox.com<\/a><\/p>\n

\u00b7\u00a0
\n<\/span><\/span>Nissan
\n\u2013 www.nissan-usa.com<\/a><\/p>\n

\u00b7\u00a0
\n<\/span><\/span>Sea
\nWorld \u2013 www.seaworld.com<\/a><\/p>\n

a.\u00a0
\n<\/span><\/span>Who
\nis the intended audience of the site?<\/p>\n

b.\u00a0
\n<\/span><\/span>What
\nis it that makes the site\u2019s creativity good or bad? Why? <\/p>\n

c.\u00a0
\n<\/span><\/span>Identify
\nthe \u201cwho, why, what, when, where, style, approach and tone\u201d of the
\ncommunication. <\/p>\n

d.\u00a0
\n<\/span><\/span>Write
\nan objective statement, support statement, and brand character statement for
\neach. <\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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