\n Module 3 – SLPINTERNATIONAL AND MULTINATIONAL MARKETINGAssignment Overview\n <\/p>\n
\n Global Marketers embroiled in Controversy\n <\/p>\n
\n When brand names become connected with positive attributes, the company can prosper. On the other hand, when the brand becomes part of a controversy, the company must act.\n <\/p>\n
\n Session Long Project 3 Resources\n <\/p>\n
\n A US ban on kangaroo leather would be an animal welfare disaster \u2013 and a missed farming opportunity\u00a0(2021)H&M upsets Vietnam after kowtowing to Beijing over \u2018problematic map\u2019\u00a0(2021)Most Americans Support Tough Stance Toward China on Human Rights, Economic Issues\u00a0(2021)Pressing China on human rights \u2013 even if it hurts economic relations \u2013 has Americans\u2019 bipartisan support\u00a0(2021)Threats and Opportunities in the Global Marketplace\u00a0(2019)Personal Values and Ethics\u00a0(2019)Fragility, Conflict & Violence\n <\/p>\n
\n SLP Assignment\n <\/p>\n
\n International Crisis Interventions\n <\/p>\n
\n Research two incidents in which an international brand becomes involved in a controversial situation. Focus on situations that occurred outside of the United States. It may be a current news story or conduct internet searches for an incident (less than three years old).\n <\/p>\n
\n You will write a 2-page report:\n <\/p>\n
\n No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text\u00a0citation\u00a0.\n <\/p>\n
\n Since you are engaging in research, be sure to\u00a0cite\u00a0and\u00a0reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring \u201cLevel 2-Developing\u201d on the grading rubric.\n <\/p>\n
\n This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like \u201cI\u201d, \u201cwe\u201d, and \u201cyou\u201d are not appropriate.\n <\/p>\n
\n SLP Assignment Expectations\n <\/p>\n
\n Use the attached APA-formatted template (BUS401 SLP3) to create your submission.\n <\/p>\n
\n Your submission will include:\n <\/p>\n
\n Develop and reference your sources of information with References Page, In-text Citations, and APA Title Page formatting from the following Guides and Links:\n <\/p>\n
\n APA 7th Assignment TemplateTrident’s Introduction to APA –\u00a0https:\/\/careered.libguides.com\/tui\/library\/apaUnderstanding Plagiarism-\u00a0https:\/\/careered.libguides.com\/tui\/library\/plagiarismStudent Support Resources –\u00a0https:\/\/careered.libguides.com\/tui\/STUDENTS\n <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Module 3 – SLPINTERNATIONAL AND MULTINATIONAL MARKETINGAssignment Overview Global Marketers embroiled in Controversy When brand names become connected with positive attributes, the company can prosper. On the other hand, when the brand becomes part of a controversy, the company must act. Session Long Project 3 Resources A US ban on kangaroo leather would be an […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/283023"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=283023"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/283023\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=283023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=283023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=283023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}