mcdonalds market structure

The paper is done in weekly sprints as it is explained in the Paper Instructions and the following table:

Sprint	Activities	Activity Due Date	Peer Review Due Date
Sprint Week 1	Write an introduction and provide peer review	Saturday week 1	Monday week 2
Sprint Week 2	Identify two peer articles and empirical evidence that support the argument/analysis section	Saturday week 2
Sprint Week 3	Write the entire paper draft and provide peer review	Saturday week 3	Sunday week 3
Sprint Week 4	Write the final paper	Saturday week 4

The objectives of this assignment are to:

• Interpret the market conditions or market structures of real businesses (CLO3 or CLO1)
• Employ marginal analysis to consumer and production decisions (CLO2, CLO6, CLO7)
• Illustrate the concept of elasticity (CLO4)
• Practice writing, analytical and peer review skills.

So this week you have to write the draft of your paper introduction and provide a comment to the draft of other student (peer review).

Step 1: Select ONE firm from these options: Amazon, Boeing, Costco, Facebook, Gillette, Hachette, J.C. Penney, McDonalds, Priceline, Schick, Virgin Atlantic, and Wal-Mart. These firms are mentioned in your textbook as business cases, so you can read those sections to get some motivation for your paper. I also recommend to read current news and use the NU Library site for ECO203 to find academic articles related to your topic.

Step 2: Select ONE research question from these two options:

• What are the main characteristics of the Demand and Supply of the firm or industry of your choice?
• What are the main characteristics of the market structure of the firm or industry of your choice?

Step 3: Post your introduction (one paragraph) until Saturday (24:00)

Step 4: Read and comment the introduction of other student by Monday of week 2.

When writing and commenting please consider the following:

Introduction

The introduction should be just 1-paragraph long. It should state the motivation and relevance of the topic. The last sentence must be your research question written in explicit question format.

Rubric

CATEGORY	Excellent (4)	Good (3)	Satisfactory (2)	Poor (1)
Introduction	The introductory paragraph is engaging. It clearly states the motivation and relevance of the topic. The last sentence is the research question written in explicit question format. This question is clear, the answer requires some ECO203 research, and it is doable in 2 pages.	The introductory paragraph is somewhat engaging. It clearly states the motivation and relevance of the topic. The last sentence is the research question written in explicit question format. This question may not be clear, the answer requires some ECO203 research, and it is doable in 2 pages.	The introductory paragraph is not engaging. It states the motivation and relevance of the topic. The last sentence may not be an explicit question. It may contain more than one research question. At least one question requires some ECO203 research and it is doable in 2 pages.	The introductory paragraph is not engaging. The motivation and relevance of the topic is not clear. There is no explicit question in the last sentence. The research question invites for a Y/N answer, does not require any ECO203 research and may not be doable in 2 pages

from the second week

At the end of this assignment students will:

• Interpret the market conditions or market structures of real businesses (CLO3 or CLO1)
• Employ marginal analysis to consumer and production decisions (CLO2, CLO6, CLO7)
• Illustrate the concept of elasticity (CLO4)
• Practice writing, analytical and peer review skills.

So, in this sprint you should:

Step 1: Identify two peer-reviewed articles that will support your arguments to answer your research question

Step 2: Find empirical and qualitative evidence that will support your arguments. Use the NU library to find your supporting articles and evidence.

Step 3: What do you think the logic of your arguments will be? What concepts do you think you will use in your paper?

Step 4: Submit your work by Saturday (midnight). I will review your work and give you my feedback in 48 hours.

The instructions for the analysis section of your paper is as follows:

Argument and Analysis of Evidence. The microeconomic analysis section should be the longest in the assignment. Do not include tables and figures here, those should be placed in the F section. In this section you should present the theoretical elements applied to your firm or industry and the evidence (quantitative and qualitative) that supports your arguments.

For a Demand-Supply paper make sure you apply key terms and concepts related to quantity demanded, shifts of demand, elasticity, marginal analysis, preferences of consumers, supply, shifts of supply, production process, cost structure, market equilibrium, consumer and producer surpluses.

For a Market Structure paper make sure you apply key terms and concepts related to price taker and price maker markets (perfect competition, monopolistic competition, oligopoly and monopoly), profit maximization objective in the short run and long run, marginal analysis, price competition, non-price competition, determination of output level to maximize profit, firm interdependence, price control, consumer surplus, producer surplus, market equilibrium.

Make sure you explicitly include at least five key terms from the list in the paper instructions (Theoretical Concepts that should be Included in your Paper).

from the 3 week

remember that the learning objectives for this assignment are to:

• Interpret the market conditions or market structures of real businesses (CLO3 or CLO1)
• Employ marginal analysis to consumer and production decisions (CLO2, CLO6, CLO7)
• Illustrate the concept of elasticity (CLO4)
• Practice writing, analytical and peer review skills.

So, what do you have to do this week?

Step 1: write and post your paper draft by Saturday (24:00) the latest

The instructions for the structure of your paper are the following:

Paper Structure

The structure follows the sections of a short paper. The assignment should be no more than 2 pages (single spaced, Times New Roman, font 12) without including the pages for the title, references and appendices. It contains the following distinguishable sections:

Abstract. In a paragraph explain the argument of the paper, its logic and the concepts that are illustrated in it.

Introduction. The introduction should be just one paragraph long. It should set the relevance of the topic and finish with the main question you want to answer. The introduction must end with the research question written in explicit question format. All APA style.

Argument and Analysis of Empirical Evidence. The microeconomic analysis section should be the longest in the assignment, and follow APA style. Do not include tables and figures here, those should be placed in the F section. In this section you should present the theoretical elements applied to your firm or industry and the evidence (quantitative and qualitative) that supports your arguments.

For a Demand-Supply paper make sure you apply key terms and concepts related to quantity demanded, shifts of demand, elasticity, marginal analysis, preferences of consumers, supply, shifts of supply, production process, cost structure, market equilibrium, consumer and producer surpluses.

For a Market Structure paper make sure you apply key terms and concepts related to price taker and price maker markets (perfect competition, monopolistic competition, oligopoly and monopoly), profit maximization objective in the short run and long run, marginal analysis, price competition, non-price competition, determination of output level to maximize profit, firm interdependence, price control, consumer surplus, producer surplus, market equilibrium.

Make sure you explicitly include at least five key terms from the list in the section labeled ‘Theoretical Concepts that should be Included in your Paper.’

Conclusion. This is the section that shows your deep understanding of your case and must be directly related to the research questions in the introduction. The conclusion should be just one paragraph long and must answer the research question explicitly. You can also expand on the implications of your answer and predict something about the future.

References. Include all references used in the assignment using APA style.

Tables and Figures. All visuals and tables are placed in this section. Follow the APA style for titles of tables and figures.

When writing your paper please consider the rubric that will be used to grade the paper itself:

The paper will be graded based on Grammar, Punctuation and Spelling (8 %) APA Style for titles, paragraphs and references (8 %) Clarity of objective, introduction, conclusion and strong connection between the introduction and conclusion (10 %) Economic analysis using economic principles in the argument section (35 %) Empirical evidence that supports economic analysis in the argument section (15 %) Overall quality of conclusion (9 %)