Assignment 3: Business-Level and Corporate-Level Strategies

Choose an industry you have
not yet written about in this course, and one publicly traded
corporation within that industry. Research the company on its own
Website, the public filings on the Securities and Exchange Commission
EDGAR database (http://www.sec.gov/edgar.shtml),
in the University’s online databases, and any other sources you can
find. The annual report will often provide insights that can help
address some of these questions.

Write a six to eight (6-8) page paper in which you:

1. Analyze
   the business-level strategies for the corporation you chose to
   determine the business-level strategy you think is most important to the
   long-term success of the firm and whether or not you judge this to be a
   good choice. Justify your opinion.
2. Analyze the corporate-level
   strategies for the corporation you chose to determine the
   corporate-level strategy you think is most important to the long-term
   success of the firm and whether or not you judge this to be a good
   choice. Justify your opinion.
3. Analyze the competitive
   environment to determine the corporation’s most significant competitor. 
   Compare their strategies at each level and evaluate which company you
   think is most likely to be successful in the long term. Justify your
   choice.
4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be
  typed, double spaced, using Times New Roman font (size 12), with
  one-inch margins on all sides; references must follow APA or
  school-specific format. Check with your professor for any additional
  instructions.
• Include a cover page containing the title of the
  assignment, the student’s name, the professor’s name, the course title,
  and the date. The cover page and the reference page are not included in
  the required page length.

The specific course learning outcomes associated with this assignment are:

• Identify various levels and types of strategy in a firm.
• Use technology and information resources to research issues in business administration.
• Write clearly and concisely about business administration using proper writing mechanics.