Hi, please use the following textbook for the paper. APA style and references. Min 2 pages + references
Authors: Roger A. Kerin; Steven W. Hartley
Students are to review the following information about the Toyota’s environmental commitment.
Background on Toyota
- Read the video case in the textbook on pages 118-120.
- Watch the Toyota case video: http://highered.mheducation.com/sites/0078028922/student_view0/chapter3/video_cases.html (Links to an external site.)
Toyota’s Environmental Plan
- Explore Toyota’s webpage about the environment:
Let’s Go Greener (Links to an external site.)
- Review Toyota’s North American Environmental Report (Links to an external site.)
- Toyota’s Global Vision, Principles, and Earth Charter (Links to an external site.)
Instructions for paper:
Based on the information provided above as well as internet research, put yourself in the position of a marketing consultant brought in to Toyota to formulate a set of well-developed and supported recommendations for moving Toyota’s environmental plan forward. You will be presenting your recommendations to the company’s senior leadership team. Your recommendations should be based on a critical evaluation of the effectiveness of the Global Vision, Principles, and Earth Charter (Links to an external site.) on its prior marketing strategies. The recommendations should be logically presented, well-supported, and thoroughly vetted.