Option #2: Identify Target Market and Needs
USE THE BUSINESS AND INFORMATION FROM THE PREVIOUS PAPER – THE FICTITIOUS PAPER AND COMPANY YOU CREATED PREVIOUSLY
Write a paper that covers the following:
- Identify the specific individuals in need of your business’s product or service.
- Discuss decision criteria and the people involved in the decision-making process.
- Match the business’s objectives with the customer’s or stakeholder’s needs and wants.
- Determine the financial implications of the plan.
Your paper must meet the following requirements:
- 2-4 pages in length, not including the cover page and reference page.
- Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed).
- Format your paper according to ALL APA Requirements. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion. MUST HAVE 4 IN-TEXT CITATIONS, CORRECT HEADINGS, APA FORMAT,. 12-POINT FONT, DOUBLE SPACED
- Your paper must be well written using excellent grammar and style techniques. Be concise. Be logical.