Advertising
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- How much was spent on advertising in the USA in 2017? Cite sources.
2. Describe 4 of the fastest growing areas in advertising? Cite sources.
3. What is the relationship between Advertising and Brands? Cite a source(s)
4. Short Answers Define or describe the following terms:
Positioning
AIDA
CPM
Demographics
Psychographics
Puffery
5. Short Answers: Pick 5 people talked about in the text or lecture notes and describe their contribution to advertising. (Cite sources)
6. Longer Essay: Describe in detail 5 techniques that can be used to make an ad effective. Be specific. Refer to theory, techniques and examples. Cite sources from the book, lectures or videos.
7. Short Essay: What is illegal in advertising or commercial speech law? Describe 4 techniques that are considered illegal. Cite sources.
8. Short Essay: What is the difference between international ads and global ads? Give 2 examples. Cite sources.
9. Describe 3 types of Internet ads discussed by the IAB Full year in 2017. https://www.:.com/wp-content/uploads/2018/05/IAB-2017-Full-Year-Internet-Advertising-Revenue-Report.REV2.pdf
see page 12-16
The textbook called Altstiel, T. & Grow, J. (2017). Advertising Creative: Strategy, Copy, Design. 4th ed. Thousand Oaks, CA: Sage
History and evolution of advertising – Advertising History Timeline
Issues (demographic changes- singles, African Americans, Hispanics, Boomers, Matures, GLBT, children, niche, Asian Americans, religions).
Read Chapter 4 and review slides under course content on blackboard. Alstiel4e_PPT04.pptx
Consumer persuasion: behavior, decision, learning, perception, persuasion & influence
Target market and market segmentation
Demographics,VALS2, Prizm
TOP TEN: DISCOVER WHAT AMERICANS ARE WATCHING, READING, PLAYING, BROWSING, BUYING AND MORE.
Look at recent data from the Census on one group-singles, married with children, African-Americans, Hispanics, seniors, or average income by state. https://www.census.gov/topics/population.html or Pew-http://www.pewsocialtrends.org/topics/
TV ad rates for 30 second spot
TVB.org – TV news & industry data
Look up some media kit for a major magazines http://www.condenast.com/brands
http://justmediakits.com/advertising/169-hearst_corporation.html#mags
Media Planning Important to read this for CPM.
Webby Awards for online and social media
Google Ad Words Google AdSense
Boone, G. & Secci, J. & Gallant, L. (2007, May). Emerging Trends in Online Advertising.
Revista DOXA Comunicacion: Revista Interdisciplinar de estudios de Comunicacion y Ciencias Sociales, V, 241-253. http://www.uspceu.es/
9 best social media campaigns
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