Write an essay-Marketing
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Companies find good ideas by researching competitors’ products and services. Select one consumer product category with which you are familiar, either because you or a family member or friend purchase it or use it frequently (for example: shampoos, carbonated beverages, snack foods, baked goods– if you have a question about whether the category qualifies, just ask).
In your essay, you must:
- Suggest one incremental innovation that you would like to see for the product/category chosen. For example, would you prefer a different form of bottling for shampoos? A different flavor for soft drinks—cola flavored chips, for example. Do any of the items in your research have glaring weaknesses as in its cleaning properties, smell, or taste that a company can improve upon?
- Link your suggestion to an unmet consumer need. State why you think others might have this same need?
- Why is competitive research so important for companies to undertake?
Please remember that your essay should be in essay format with an introduction and a conclusion. Please not include short answer or bulleted responses.
The essays must be at 2-3 pages, double-spaced with 12-point, Times New Roman font. Each essay must include (1) a well thought-out introduction, with a thesis statement and a brief summary the issues you will discuss, (2) intervening paragraphs, directly responding to the questions/issues, and (3) a concluding paragraph, summarizing you main points. The essays must be supported by references to the text and/or other marketing resources.
textbook: Marketing Management, Student Value Edition
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