The balanced scorecard approach has been used as a strategy evaluation and strategy formulation method since the early-1990s when Kaplan and Norton (1992) first introduced the idea. Variations of the balanced scorecard were used by over 70% of Fortune 1000 companies by 2002, and companies in virtually all industries use the scorecard approach as a means of approaching performance evaluation.
15 page paper on the balanced scorecard as applied to an industry or field. For instance, if you work in the healthcare fields, you may want to explore how physician groups, for-profit or not-for-profit hospitals, insurers, etc. use the balanced scorecard approach to evaluate and/or help formulate strategy. APA format, citations and references are required for the research paper choice.
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